‘The Ostrich’ Is No. 1 at the Publicis Communications Impact Awards
Leo Burnett brings home four awards from Publicis Groupe’s second annual awards
Leo Burnett Chicago’s “The Ostrich” for Samsung snagged the No. 1 spot at the 2017 Publicis Communications Impact Awards. The spot follows an ostrich that impossibly achieves flight, and is an iteration of Samsung’s “Do What You Can’t” platform. “The Ostrich” was also the most awarded network campaign at the 2017 Cannes Lions International Festival of Creativity, winning three Gold, two Silver and two Bronze Lions.
Of the Publicis Communications Impact Awards’ list of top 10 campaigns, Leo Burnett claimed four of those spots. In addition to “The Ostrich” at No. 1, Leo Burnett Mumbai’s “Road That Honk” for HP Lubricant took the No. 3 spot, followed by “December 21” by Leo Burnett Madrid and “Cook This Page” by Leo Burnett Toronto at Nos. 6 and 7, respectively.
Now in its second year, the Publicis Communications Impact Awards celebrates creativity within Publicis Groupe. Campaigns are judged by a creative panel, led by Mark Tutssel, Leo Burnett Worldwide’s global chief creative cfficer and Publicis Communications’ creative chairman. Rankings are based on whether the campaigns demonstrate a commitment to client partnerships through innovative ideas that drive real business impact for clients.