Nearest office

Toronto

All offices

Offices

Selected office



,


Your nearest office

Toronto

Canada

Leo Burnett Company, Limited
175 Bloor Street East, North Tower
Toronto, Ontario M4W 3R9
Canada

http://www.leoburnett.ca
+416 925 5997

Margaret Arnold

SVP, Director, Human Resources

margaret.arnold@leoburnett.ca

EVP David Kennedy

COO & GM

david.kennedy@leoburnett.ca

Lisa Morch

VP, Director of Knowledge Mgmt

lisa.morch@leoburnett.ca

Nearby Leo Burnett offices

  • Toronto

    Canada

  • Detroit

    United States

  • Montreal

    Canada

  • Chicago

    United States

  • Santo Domingo

    Dominican Republic

  • Guaynabo

    Puerto Rico

  • Tegucigalpa

    Honduras

  • Guatemala City

    Guatemala

  • Santa Fe, Mexico City

    Mexico

  • San Salvador

    El Salvador

  • Managua

    Nicaragua

  • San Jose

    Costa Rica

Chicago

On Leveraging Voice Technology

Leo Burnett Chicago Strategy Director Chadi Saab discusses how the growing use of voice assistants continues to shape the marketing landscape

As the widespread adoption of voice-recognition technology continues, the way people search for everything from map directions to new shoes will shift accordingly. Voice technology has transformed the search engine's purpose from providing users with a list of results, to providing answers based off of intent conveyed through conversational cues.

For Leo Burnett Strategy Director Chadi Saab, the transition from sight and touch-based interactions to voice and sound has far-reaching effects, impacting both users and marketers. Users do not use keywords when talking with voice assistants, as they would in a traditional search bar. Rather, they speak to these devices with emotion and full sentences, expecting their device to provide direct answers. Saab sees this impacting marketers in two key areas: search-based and native advertising.

View Chadi's interview for more on these impacts and his thoughts on this key disrupter in the industry. Also, watch out for more sit-downs like these, as we shine a light on the viewpoints, passions and insights from some of our leading minds in Planning.